Asian Paints M E LLC Berger Paints
Berger Paints had its colourfull beginnings in 1760, when Lewis Berger, an enterprising young German chemist had his big breakthrough. He had perfected the manufacturing process for Prussian Blue, one of the most important pigments of that period. This achievement marked the arrival of Berger Paints as a modern paint manufacturing company. Today,Berger Paints is a global force with a strong presence in Asia, Africa, the South Pacific, and the Middle East.
OUR PLANTS
Berger has a strong manufacturing base in the Middle East, with dedicated plants in Dubai, Sohar, and Bahrain. These fully automated units create our range of Middle East specific products. They are equipped with aseptic processing areas, computerized dosing stations to create finely calibrated formulations, R & D centres that incubate innovative paint technologies, and automated loading bays to respond to orders in an agile fashion.
OUR PEOPLE
Our team thrives on a culture of inclusivity, and we lay emphasis on collaboration. Our folks have a strong sense of ownership and revel in the open and interactive work culture. Innovation and invention are of prime importance in any organisation and in our industry, doubly so. Performance and agility are highly valued at Berger Paints. Diversity is cherished and nourished, as we believe our people’s unique perspectives can add strength and creativity to the Berger offering. Continuous learning is the key to the growth of the individual and the organisation. Training forms an important part of the experience at Berger Paints – leadership qualities are reinforced, and competencies are upgraded. We also regularly recruit new and emerging talents from top institutes.FOCUSING ON CUSTOMERS
Being closer to our customers means many things. It means being present in locations where they can reach us. It means working closely with them to understand their needs. It means getting closer to their hearts with focused products. It means listening to their queries and issues and responding accordingly. We are expanding our retail presence in the GCC market so that we can be where our customers are. At our stores, we provide our customers with a smart interface - Colour World. This tinting technology within the retail store helps us provide them with a choice of innumerable shades. Our range of topcoats, undercoats, designer finishes, and kid-specific products are testament to our commitment to giving our customers the best choices. Our products are tailored to meet Middle Eastern climate challenges.DRIVEN BY RESEARCH
Berger’s success lies in its unrelenting R & D and its association with international professional bodies. We access the latest worldwide trends through our network of Technology Centres around the globe. As a result of these persistent efforts, Berger’s product range is designed to be weatherproof, acting as an effective means of protection against the various destructive and corrosive elements of nature.
Our R & D plays many roles:
- It supports manufacturing in process cycle time reduction and enhances productivity.
- Solves environmental issues by minimising waste generation and through recycling.
- Supports marketing with technical tools/USPs to sell new products.
- Assists the Materials department by discovering raw material alternatives, so that they can negotiate better vendors or, have the flexibility to find new supplier
CERTIFIED QUALITY APPROVALS
Berger is strongly committed to quality, and our operations in the Middle East are ISO 9001 and ISO 14001 certified. Besides being backed by various international third party certificates like Taywood Engineering (Australia), Geoscience Laboratories (USA) and PRA (UK), Berger has also obtained approvals from leading companies in the Middle East such as BAPCO, SABIC, ARAMCO, PDO, JSRS etc. to ensure that only the best products reach customers.INTERNATIONAL PRESENCE
The group has a strong presence in five regions of the world, including Middle East, South Asia, South East Asia and South Pacific, through its five corporate brands – Berger International, Asian Paints, SCIB Paints, Apco Coatings, Taubmans, and Kadisco.BERGER PAINTS OPERATES AS:
